Herald

Google Ads says 40 conversions. GA4 says 28. The receptionist says 15 people actually booked. Three systems, three numbers, zero truth.

Attribution breaks at every handoff. Clicks don't mean calls. Calls don't mean bookings. Bookings cancel. Revenue is the only truth, and no dashboard shows it.

Traffic, channels, conversions, pages, AI referral sources

19 MCP tools. Unified query interface. One token, all data.

Confirmed appointments, revenue, cancellations, lead pipeline

Herald doesn't estimate conversions. It confirms them. Every booking in the CRM carries its full attribution chain: source, medium, campaign, landing page. No modelling. No guessing.

User clicks ad. UTM parameters captured.

GA4 records session, source, landing page.

Booking widget fires. Attribution flows to CRM.

Real appointment. Real revenue. Ground truth.

Every tool is a pure query. Data in, structured response out. No dashboards to click through. Ask the question, get the answer.

Campaign metrics: impressions, clicks, CTR, CPC, conversions, cost

Keyword performance with quality scores and match types

Actual queries that triggered ads. Find intent quality.

Who changed what, when. Before and after values.

Sessions by channel with bounce rate and conversions

Top pages: views, users, conversion rate

Booking funnels: click, service selected, booked

Traffic from ChatGPT, Copilot, Perplexity, Claude, Gemini

Real appointments with full attribution chain

Bookings by channel: confirmed, cancelled, revenue

CRM funnel: new, contacted, booked, complete

Custom GA4 report with raw JSON request body

Single TOML config. Each account maps to its own Ads customer ID, GA4 property, and CRM database. Ask about any account by name. Herald resolves the rest.

[[accounts]] name = "client-north" customer_id = "123-456-7890" ga4_property = "properties/987654" atrium_db = "/data/north.db" [[accounts]] name = "client-south" customer_id = "098-765-4321" ga4_property = "properties/123456"

People find businesses through AI now. ChatGPT recommends a dentist. Copilot suggests a clinic. Herald tracks these sessions separately, so AI referral traffic becomes a first-class metric, not something buried in “other.”

ChatGPT Copilot Perplexity Claude Gemini

Rust MCP Google Ads API v19 GA4 Data API SQLite OAuth 2.0 TOML

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Read-only, multi-tenant access to Google Analytics 4, Google Ads, Search Console and Meta Ads: one connector per client plus a master connector spanning every client of an agency.

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