OwlStat MCP

Instagram MCP server for ChatGPT and Claude

Connect your Instagram analytics to the AI tools you already use. Ask a question in plain English and get real numbers back, straight from the official Meta Graph API.

The free plan covers two accounts. No credit card needed.

Real questions, answered with live data from the accounts you track.

The Model Context Protocol is an open standard that lets AI assistants call external tools on their own. An Instagram MCP server is the bridge between your assistant and your Instagram data: once connected, the assistant can pull stats, compare accounts and build a report by itself, instead of waiting for you to paste numbers into the chat.

Meta does not publish an MCP server for Instagram. OwlStat provides one. It reads through the official Meta Graph API, so the figures match what Instagram reports natively, and it works with any client that speaks MCP, including Claude, ChatGPT, Cursor, Claude Code and Codex.

Every OwlStat metric, exposed as a tool the AI can use on its own.

Followers, engagement rate, growth and reach for any tracked account.

Best performing content, ranked by the metric you care about.

Side by side competitor benchmarking across any set of accounts.

Which hashtags actually drive engagement, and which add nothing.

Growth trajectory, account health and audience quality signals.

A full analytics report with recommendations, ready to send to a client.

When your audience is actually active, based on your own history.

Performance split by format: Reels, carousels and images.

Viral velocity, shares, plays and watch metrics for Reels.

Track reach, saves and shares on individual posts over time.

Follower trends and projections for the weeks ahead.

Cross platform short form video stats in a single view.

Specific recommendations to improve short form performance.

Add or remove tracked accounts without leaving the chat.

List every account currently in your workspace.

One MCP server for Instagram, TikTok and YouTube Shorts

Short form video lives on three platforms. Connect once and your assistant reads all of them.

Followers, engagement rate, reach, impressions, top posts, Reels metrics, hashtags and audience insights through the official Meta Graph API.

Video views, engagement, follower growth and best posting windows for the TikTok accounts in your workspace, in the same conversation.

Shorts performance next to your Instagram and TikTok numbers, so your assistant can compare formats across every platform at once.

The same API key covers all three. There is no second connector to install and no separate MCP server to configure.

Pick your AI tool. Setup takes about two minutes and there is nothing to install.

Anthropic's desktop app for Mac and Windows.

Name: OwlStat URL: https://mcp.owlstat.io/mcp Authentication: API Key -> paste your OwlStat key

Show me the stats for @nike over the last 30 days

The server does not appear in my AI tool

Fully restart the app after editing the config. Most MCP clients do not hot reload servers, so a reload is not enough.

Check the API key in your OwlStat settings and copy and paste it rather than typing it. A stray space at either end is the usual cause.

The Instagram account has to be tracked in your OwlStat workspace first. Add it in OwlStat, then ask again.

Why not just use a free Instagram MCP from GitHub?

Most Instagram MCP servers are scrapers. The difference shows up quickly.

OwlStat reads data through permissions you grant, so there is no scraping, no password sharing and no risk of your account being limited.

A scraper only sees today. OwlStat stores data from the day you connect, so your assistant can answer questions about trends and past months.

Nothing to run locally, no Python to install, no tokens to rotate by hand. When Meta changes the API, we fix it.

TikTok and YouTube Shorts sit in the same workspace, so one connector covers all your short form reporting.

Other ways to get your Instagram numbers out of OwlStat.

The full dashboard: stats, growth, engagement and top posts.

How OwlStat compares against the other tools on the market.

Check any public account's engagement rate in seconds, for free.

Client reporting, white label PDFs and multi account workspaces.

Put your Instagram data inside your AI assistant

Connect OwlStat to Claude or ChatGPT and start asking questions in plain English.

Free MCP that drives an audit of your marketing. Your AI connects, adsOS digs through your ads, email and site, and hands back a growth plan you can run today.

Launch & manage your User Referral and Partner / Affiliate program — for developers and growth teams.

Let AI clients add payments to your website. Create checkout pages, events and forms and embed them on your site in minutes.

Answers questions on AEO, SEO, web development and branding from the published material of GOJI, a Melbourne digital agency, with a goji.agency URL to cite on every result.

A shared campaign canvas for you and your AI agent: briefed by your brand rules, gated by your approval.

Technical SEO audits and crawl insights for AI assistants via MCP.

Run your Linkedin account from claude or chatgpt

AI agents that manage paid ads across Meta, LinkedIn, and Google Ads: campaigns, ad creative, and day-to-day ad operations from any MCP client.

Chat with any brand's Meta (Facebook/Instagram) ads inside Claude — research a competitor's ad library, surface their longest-running winners, extract hooks/formats, and clone winning ads for your own brand.