Google Ads Intent Mcp
About
Dry-run-first Google Ads search-term intent analyzer and negative-keyword MCP for agents.
Details
- Author
- davidmosiah
- GitHub stars
- 2
- Downloads
- 277
- Categories
- Other
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- Dry-run analysis of exported search-term CSVs
- Classifies intent into waste, buyer, research, or competitor
- Drafts negative-keyword plans without applying them
- Privacy audit and connection status introspection tools
- Deterministic heuristic with optional LLM refinement
- Buyer/conversion terms automatically protected from exclusion
Setting up with Highlight
This MCP is not yet compatible with Highlight’s one-click setup. However, you can still use it with Highlight by following these steps:
- Download and install Highlight from highlightai.com/download
- Navigate to the plugins tab and select "Add Custom Plugin"
-
Configure the plugin with the settings below
Plugin Name
Google Ads Intent McpCommand (node, npx, python, etc.)Please refer to the README for specific instructions on how to obtain API keys or other required environment variables.
- Enable "Start Automatically" if you want the plugin to start when Highlight launches
From the repository
Install via pipx: pipx install google-ads-intent-mcp (or pipx install "google-ads-intent-mcp[mcp]" for MCP support). Then run the MCP server with google-ads-intent-mcp. Recommended first calls: google_ads_connection_status, google_ads_privacy_audit, google_ads_analyze_search_terms, and google_ads_build_negative_plan. The CLI offers commands like google-ads-intent manifest, doctor, privacy-audit, classify, analyze-csv, and plan-negatives.
Claude Desktop / Cursor
Paste into your MCP client config file to install this server.
{
"mcpServers": {
"google ads intent mcp": {
"google-ads-intent": {
"command": "npx",
"args": [
"-y",
"google-ads-intent-mcp"
]
}
}
}
}
McpServers
{
"google-ads-intent": {
"command": "npx",
"args": [
"-y",
"google-ads-intent-mcp"
]
}
}
MCP
google-ads-intent-mcp
Hermes-style config:
mcp_servers:
google_ads_intent:
command: google-ads-intent-mcp
args: []
sampling:
enabled: false
Recommended first calls:
1. google_ads_connection_status
2. google_ads_privacy_audit
3. google_ads_analyze_search_terms
4. google_ads_build_negative_plan
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