Waldo MCP

Once connected, your MCP client gets the full Brand Intelligence surface as tools — brands, mentions, owned and paid media, audiences, categories, discovery, and enrichment — plus workspace and API-key management.

Add the following server URL to your MCP client:

Most MCP clients (Claude Desktop, Cursor, etc.) handle OAuth automatically — just add the server URL and authorize when prompted. For clients that don't support OAuth, generate an API key instead.

The Waldo MCP server exposes two groups of tools:

The REST surface maps to tools one-to-one —brand_search,brand_mentions_summary,brand_paid_media_ads_list,audience_insights,category_landscape, and so on. Anything the API can do, your AI assistant can do.

Switch workspaces, check credits and usage, and manage API keys (api_key_create/api_key_list/api_key_revoke) without leaving your assistant.

Control which tools appear in your MCP client from the MCP Settings page. Toggle individual tools on or off, or use "Enable All" / "Disable All" for bulk changes.

Only enabled tools appear in your MCP client. Filter by status, scope, or category to find specific tools.

TheWaldo fyiplugin bundles specialized strategy skills with a curated MCP connector athttps://mcp.waldo.fyi/strategy. Unlike the full server, the strategy endpoint exposes a focused set of tools, and the plugin's skills know how to use them. Available in Claude Desktop (for Claude Code and Claude Cowork) and the Claude Code CLI.

A focused set of skills for working with ad tools, social tools, feeds, and your Waldo workspace. Skills trigger automatically based on your prompt, but slash commands are available as well.

The plugin connects to a separate curated endpoint (mcp.waldo.fyi/strategy) rather than the full server, so the toolset is fixed and the MCP Settings page does not apply. Skill routing is layered on top to help Claude pick the right tool for the job.

When connecting from ChatGPT, a curated subset of ~20 tools is exposed instead of the full 80+. This ensures reliable tool selection and stays within ChatGPT's connector size limits.

A focused set of brand-intelligence and workspace-management tools.

ChatGPT uses a simplified, fixed tool set — the MCP Settings page does not apply here.

Make sure your team has an active subscription and available credits — check the balance withget_credits_balanceorGET /v1/account/balance.

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